15.09.2026

A holiday is no longer just about where you go, It’s about what you do when you get there.

A holiday is no longer just about where you go,…

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Active travel or “sportcations" are changing the way people travel

Searches for active sports experiences are up more than 30% year on year, while travel bookings built around these experiences are growing even faster.

In the UK, active travel searches are up 50%, with bookings increasing by more than 100%.
Germany has seen bookings increase by more than 600%.

And globally, destinations such as Thailand, Australia, New Zealand and Malaysia are becoming go-to places for travellers who want to combine adventure, sport and relaxation.
From diving and cycling to surfing, kayaking, climbing, skydiving and wellness retreats. clients are increasingly planning their holidays around the experience, rather than simply choosing a destination.

With Exemplar you don't necessarily have to choose between a great holiday and an incredible sporting experience.

🏉 Want to build a family break around an international rugby match?
🏎️ Looking for a destination where you can combine an event with incredible hotels, food and downtime?
🚴 Or perhaps you want the entire trip built around your passion for cycling, golf, skiing, diving or another sport?

That's where we come in.

We can take the sport, event or activity you're passionate about and build the whole experience around it that turn a trip into something you'll remember.

And for businesses, sportcations offer another opportunity too. Think team rewards, client entertainment, incentives and experiences your people genuinely want to win.

Clients are telling us that they want something to look forward to. Something to experience. Something to talk about afterwards.

So, what's your ultimate sportcation?

📩 Drop me a message or get in touch with any ideas you might have so we can start planning.

  • travel
  • luxury travel
  • Active Travel Planning
  • exemplartravel

At Exemplar Sport, we believe sport has the power to create memories that stay with you forever.

The electricity before kick‑off, the hush before a Centre Court serve, the roar of a last‑minute…

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