SEO is so much more that merely ranking for a handful of keywords.
For B2B businesses, I believe it's key strength lies in increasing brand awareness and building trust within a company's target customer base.
This in turn leads to generating revenue.
The results of a good B2B SEO strategy mean a business is consistently under the prospect's radar, whenever and wherever they search online for solutions to any work related challenges they have.
And by the time the prospect is ready to buy, they know exactly where to go.
They type your brand name into Google (not a keyword) as the prospect already knows and trusts your business.
This is how good B2B SEO should be.
Why is SEO an Important Channel for B2B Companies?
With Millennials becoming increasingly involved in B2B purchase decisions, there is a current trend towards consulting digital channels, rather than sales reps, for information required in the journey to purchase.
A Gartner report from 2020 argues that by 2025, 80% of sales interactions between B2B buyers and suppliers, will be via digital channels such as a website or social media platforms.
It is no longer enough for a business to have a website merely to show an online presence.
For the long term survival of a company, it's website must be an effective sales channels.
If a business website isn't delivering leads, then why does it exist?
Why Bother With SEO When I Get so Many Referrals?
SEO can be a big investment so I get this argument. If you get lots of business from word of mouth, it is tempting to rest on your laurels.
However, word of mouth marketing is limited to your current satisfied customer base and doesn't reach the wider market in which your business operates.
In effect, a sole reliance on word of mouth, inhibits a business's growth potential.
With SEO, you expand your business's reach to prospects using Google and other search engines.
Why B2B SEO Requires a Different Approach to B2C
B2B SEO requires a different approach to B2C. The reason for this lies in the fundamental differences between B2B and B2C buyers:
The characteristics of the B2B buyer create a need to build brand awareness and trust in your target market.
SEO combined with a customer centric content marketing strategy is one of the most effective digital marketing channels to achieve this.
If you would like help in growing your business through SEO and Google Ads, lets have an exporatory chat to discuss your business goals.
I am an experienced Search Marketing Consultant.
I specialise in B2B SEO, helping businesses drive growth and revenue through organic search.
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